
Amsterdam, July 24, 2025 — Workplace Pride is proud to announce that Essendi, a leading hotel owner and operator across Europe, has officially joined its global network of LGBTIQ+ inclusion champions. The partnership was launched in style during the festive 10th edition of the Pink Party, held at the iconic INK Hotel Amsterdam – MGallery Collection, a fitting setting for a milestone rooted in hospitality, pride, and visibility.
As a purpose-driven organisation with a portfolio of over 568 hotels in 22 countries, Essendi brings a powerful vision to the Workplace Pride community: to create and foster places that thrive — for guests, teams, and the wider ecosystem. With more than 20,000 passionate team members, a strong sustainability record (38% of hotels Green Key certified), and deep roots in Europe’s hospitality landscape, Essendi is uniquely positioned to make a positive and lasting impact.
David Pollard, Co-founder & Executive Director of Workplace Pride:
“This partnership with Essendi highlights how inclusion can become a true business value. By
embedding LGBTQIA+ inclusion into leadership, strategy, and culture, Essendi shows that hospitality
can and should be a driver for equity and belonging.”
Essendi’s core values — caring for people, daring to innovate, and empowering teams to create impact — form the backbone of their business model and align closely with Workplace Pride’s principles of visibility, belonging, and transformation.
Martijn van der Graaf, COO Western Europe at Essendi:
“Inclusion and diversity are not just values at Essendi; they are operational priorities. With Workplace
Pride, we’re transforming commitments into action: inclusive leadership, safer spaces, and a culture
where everyone can be themselves. Signing this partnership during the 10th PINK Party isn’t just
symbolic, it’s a celebration of what we stand for.”
The Pink Party, now celebrating a decade of fostering community and visibility, proved the perfect moment to affirm this new partnership publicly—surrounded by members, allies, and advocates committed to a more inclusive future.
Jolanda de Smit, General Manager, INK Hotel Amsterdam – MGallery Collection:
“Ten years of INK Hotel Amsterdam – MGallery Collection is more than an anniversary; it’s a
celebration of the journey we’ve shared with our guests and team.
We’ve built a place where everyone feels they belong, where people are seen, heard, and respected.
Diversity and inclusion have never been trends for us, they are the pillars of who we are.
About Workplace Pride
Workplace Pride is a not-for-profit foundation dedicated to improving the lives of LGBTIQ+ people in workplaces worldwide. Through partnerships, research, events, and advocacy, it empowers organisations to embed inclusion and belonging at every level.
About Essendi
Essendi is a leading hotel owner and operator in the economy and mid-scale segments in Europe. With over 568 hotels in 22 countries and more than 20,000 team members, Essendi combines dynamic asset management with hotel operations to unlock the full potential of each location. Driven by values of care, innovation, and empowerment, Essendi is committed to creating sustainable, inclusive, and thriving places for people and communities across Europe.